Senior Vice President, Growth & Commercialization 

Department: Business Intelligence & Strategy Location: United States, Remote with Travel to Clients, Conferences, and Events Senior Vice President, Growth & Commercialization About Underscore Underscore is a specialized commercialization partner helping biopharma organizations apply strategic media and professional services to activate healthcare professionals and patients for new treatments, including rare disease and oncology launches and brand growth efforts. Our next chapter is powered by deep strategic expertise, data and technology-enabled solutions, productized intellectual property, a repeatable innovation engine, strong commercialization, and a clear market position. To help build this next chapter, we are seeking a Senior Vice President, Growth & Commercialization. Position Overview The SVP, Growth & Commercialization is accountable for Underscore’s market-facing growth engine. This leader owns agency positioning, marketing, business development, pipeline generation, new client acquisition, and the commercialization of new products, services, and capabilities. The role does not own Innovation governance or Product development. Instead, the SVP works as the commercial counterpart to the SVP, Innovation, Product & Technology: Growth brings market trends, prospect feedback, competitive intelligence, and client demand signals into the innovation funnel; Product brings selected products and capabilities into commercialization for packaging, positioning, enablement, launch, adoption, and revenue realization. The role also partners closely with Client Services, which retains and grows existing accounts, Strategic Solutions, which delivers client solutions and consulting, and with Strategic Operations, which operationalizes new offerings so the organization can deliver them consistently and at scale. Position Purpose The primary mission of this role is to answer five critical questions: Where should Underscore compete and grow? How should Underscore continue to position and differentiate itself as market changes occur? How do we continue to generate qualified demand and win new clients (strategic approach, staffing, messaging, materials) ? How do new products and capabilities in development become market-ready offerings? How do we drive adoption, utilization, revenue, and commercial learning after launch of new products and services? Own the Growth Strategy and Commercial Engine Build and lead the integrated system for market visibility, demand generation, pipeline development, new business, and new client acquisition. Responsibilities Develop enterprise growth strategy, annual priorities, and measurable growth plans with support from leaders, consultants and staff Own agency marketing, ongoing brand positioning, thought leadership, and market visibility Lead business development and sales strategy, pipeline governance, and new-client pursuits Translate market trends, competitive activity, prospect feedback, and unmet needs into actionable opportunity signals for product and solution expansion Partner with Client Services on clear boundaries between new-logo growth and organic growth within current accounts as well as integration and onboarding into the agency for new-logo wins Build strategic partnerships and ecosystem relationships that strengthen market reach and commercial opportunity Success Measures Forecast accuracy and pipeline discipline Market awareness and thought-leadership reach Qualified pipeline growth and quality New client acquisition and win rate Revenue from new clients Strategic-partnership contribution Own Commercialization of New Offerings Turn products, services, and capabilities into clear, differentiated, sellable offerings that can be launched, adopted, and scaled. Responsibilities Partner with the SVP, Innovation, Product & Technology early in the product lifecycle to define commercial requirements and market viability Own offer design, packaging, value proposition, positioning, and commercialization plans Partner with Client Finance and Finance on pricing strategy, business cases, financial assumptions, and margin expectations Develop go-to-market plans, sales enablement, launch materials, proof points, and buyer narratives Coordinate market readiness with Product, Strategy, Media, Client Services, and external partners Own launch, adoption, utilization, commercial performance, and post-launch learning Feed market response and adoption data back to Product and Innovation to improve the roadmap and portfolio Success Measures Time from product readiness to market launch Adoption and utilization Revenue and margin from new offerings Sales enablement readiness Commercial conversion and attach rates Post-launch learning incorporated into product decisions and ongoing improvements Create the Market-to-Innovation Feedback Loop Ensure Innovation and Product development decisions are grounded in external demand rather than internal ideas alone. Responsibilities Monitor healthcare, biopharma, agency, media, data, technology, and buyer trends Bring market, prospect, partner, and client signals into the innovation funnel Partner with the SVP, Innovation, Product & Technology on opportunity assessment, business cases, and prioritization Validate value propositions, buyer audiences, willingness to adopt, and competitive differentiation before significant build investment Identify white-space opportunities that can become new services, products, or partnerships Success Measures Quality and usefulness of market inputs to the innovation portfolio Percentage of prioritized ideas validated with market evidence Commercial potential of innovation pipeline Reduced investment in low-demand ideas Speed of learning from market validation Lead Positioning and Market Activation Create a distinct and consistent market presence across marketing, sales, partnerships, thought leadership, and new offerings. Responsibilities Own the agency positioning framework and activation plan Ensure coordinated narratives and team training across company marketing, new business, offerings, and external thought leadership Guide competitive differentiation and category positioning in alignment with growth goals Partner with Strategy and Media leaders to ensure market claims reflect real delivery capabilities Establish positioning governance and reusable messaging tools Success Measures Market differentiation Brand awareness and visibility Message consistency Thought-leadership engagement Win-rate and pitch-quality improvement Build Strategic Partnerships Develop relationships that expand reach, enable capabilities, or create commercial opportunities. Responsibilities Identify and prioritize data, technology, industry, channel, research, and ecosystem partnerships Define the commercial rationale, value exchange, and success measures for partnerships Coordinate partnerships with Product, Media, Strategy, Finance, Client Services, and Strategic Operations Develop co-marketing, co-selling, referral, and capability-enablement opportunities Review partnership performance and discontinue relationships that do not create value Success Measures Partnership-sourced opportunities and revenue New capabilities or reach enabled Market visibility created Partnership performance against business case Strategic value realized Key Cross-Functional Partnerships SVP, Innovation, Product & Technology: Receives market trends, buyer needs, prospect feedback, and commercial requirements; provides product roadmaps, release readiness, technical proof points, and new capabilities for commercialization. Strategic Operations: Operationalizes offerings through workflows, Wrike, roles, handoffs, SOPs, QA, training, launch governance, and adoption support. Client Services: Shares client needs, account risk, and expansion opportunities; Client Services owns organic growth and closing within current clients. Strategy: Brings client and market insight, solution strategy, research, KBQs, message strategy, and strategic proof points. Media: Contributes media-market trends, partner intelligence, differentiated media capabilities, and go-to-market innovation. Client Finance / Finance: Supports pricing, business cases, revenue planning, margins, investment decisions, and financial performance. Analytics: </s