Senior Product Marketing Manager

About Nintex: At Nintex, we are transforming the way people work, everywhere. As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build. We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go. About the role: The Senior Product Marketing Manager – Channel is responsible for developing and executing product marketing strategies tailored specifically to our partner ecosystem. You will work closely with partner management, product, sales, and marketing teams to ensure partners have the tools, training, and resources they need to successfully sell and build with our products. As a Senior Product Marketing Manager – Channel, you will focus on defining partner value propositions and messaging, developing partner sales materials and enablement materials, and supporting go-to-market strategies for partner channels. You will be instrumental in helping our strategic partners effectively communicate the value of our products to their customers and growing the overall partner contribution to revenue. Your contribution will be: Product Messaging & Positioning : Collaborate with marketing, partner managers, and strategic partners to craft clear, consistent messaging that resonates with our partners and end customers. Go-to-Market Strategy : Plan and execute partner go-to-market strategies for product launches, new feature releases, and special initiatives aimed at partners. Develop partner success strategies by segments such as region, vertical, ecosystem, use cases, etc. Partner Enablement : Develop and maintain comprehensive product training, collateral, and tools to help partners understand and communicate our product offerings effectively. Partner Communication : Ensure effective communication of product updates, launches, and best practices to the partner network. Partner Portal: Organize and maintain an optimum partner portal experience for our partners. Market Research : Ensure that partners have the necessary competitive insights to win deals. Cross-functional Collaboration : Work closely with partner management, product, sales, and marketing teams to align on product initiatives and ensure partner requirements are met. Partner Feedback : Gather feedback from partners to inform product development and marketing strategies, ensuring continuous alignment with partner needs and pain points. <li style="font-family: helvetica, arial