Senior Leader - Product Marketing

Every team has AI. Few have mastered it. Humans were built to adapt, but AI is now moving faster than most workforces can. Multiverse is the AI adoption layer: the missing link between the AI tools that companies have invested in and the people expected to use them. Our ambition is to put AI capability in every worker’s hands. Apprenticeships got us started: we’ve trained over a third of the UK’s data and AI apprentices, worked with a third of the FTSE 100, and generated £2bn+ in verified ROI. Now Mastry, our new adaptive learning platform, takes that further, guiding a company’s AI workforce transformation from start to finish. Mae, our AI guide inside Mastry, is a real-time AI agent that thinks, speaks, listens and sees, working alongside the tools you already use, like Claude and Copilot. We closed our latest fundraising round in April 2026, with $500m+ raised in total from VC partners including Index Ventures, General Catalyst, Schroders Capital and Lightspeed. With a $2.1bn valuation, we are Europe’s first EdTech double unicorn, and we are just getting started. If you want to shape how the workforce wins in the AI era, come and join us. About the role Billions have gone into enterprise AI. Most of it isn't working — organisations still can't turn model capability into measurable business impact. That's not a training problem or a slide-deck problem. It's a hard, unsolved technical challenge: building the systems that translate what AI can do into how work actually gets done inside real organisations, at scale, with proof it's working. That's the problem Multiverse exists to solve, and it's the one this role exists to sell. We're hiring a Senior Leader of Product Marketing, reporting to the CPTO, to own the positioning, competitive intelligence, and go-to-market orchestration that makes that story credible to buyers who've heard "AI transformation" pitches before and have learned to discount them. This is a strategic leadership and launch-execution role: you're accountable for a narrative that has to survive a skeptical CTO's follow-up questions, not just land in a pitch deck. You'll sit at the center of Product, Engineering, Sales, B2B Marketing, CS, and executive leadership — turning hard technical work into a case buyers trust, giving Sales what they need to win the deals that matter, and grounding pricing and roadmap decisions in real market evidence. Growth today comes primarily through our sales motion — there isn't yet a significant inbound or demand-generation engine to lean on. This role needs to work effectively within that reality now, while helping shape what comes next, rather than assuming a demand-gen infrastructure that doesn't currently exist. What you'll own Positioning & narrative Define and defend the category narrative and product positioning — including translating technical/AI capabilities into value claims that hold up under scrutiny from technical buyers, procurement, and security review, without overclaiming Own messaging architecture across product lines and keep it consistent as the portfolio grows Market & competitive intelligence Run competitive intelligence (win-loss analysis, competitor tracking, technical benchmarking) and be the most credible voice in the room on what the market actually believes — evidence, not anecdote Feed that signal directly into product roadmap and pricing decisions Build lightweight, repeatable, automatable processes to get customer voice and insight directly into product development and launches — this currently happens ad hoc and needs an owner GTM orchestration Own launch strategy and sequencing — what to launch, when, and how big a moment to make of it — partnering with Product on roadmap-to-revenue sequencing so GTM readiness isn't an afterthought Define launch success metrics and report on them credibly to executive leadership Champion and put structure around the shift toward faster product launches — building quickly and iterating based on real performance Sales & CS enablement Equip Sales to win deals with best-in-class sales collateral, tools, and enablement, and support strategic deals directly where positioning or competitive dynamics are the blocker Own strategic decisions on positioning, enablement, and the go-to-market motion for Sales leadership, not just content delivery Pricing & packaging Provide evidence-based input on pricing and packaging based on willingness-to-pay, competitive dynamics, and customer research, partnering with Product and Finance on monetization for new capabilities Team & function leadership Build, hire, and develop a product marketing team, and set the operating rhythm and tools for the function, including how AI is used to raise team velocity and rigor (currently a team of 4 product marketers) Represent product marketing in executive/board-level conversations on market position and competitive dynamics Operate as a peer to Product and Engineering leadership without formal authority over them — comfortable creating healthy tension, pushing back, and holding a different set of priorities from those teams when it's the right call What we're looking for 8+ years in product marketing, including 2+ years in people leadership, with a track record owning positioning and GTM strategy for complex technical B2B/B2B2C products — enterprise SaaS and/or AI/ML strongly preferred Confident working alongside engineering and product: able to hold your own technically and translate real product/technical complexity into buyer value and revenue opportunity without a translator in the room Strong quantitative instincts, with proven partnership across Product/tech, Sales, and Finance on roadmap, deal strategy, and monetisation — project-managing end-to-end what's built, what's sold, and revenue recognised Executive presence: has presented market/competitive strategy to C-suite or board audiences Proven experience operating at genuine scale-up pace — building processes, structure, and infrastructure from scratch with a lean team, rather than inheriting the mature systems and support functions (UXR, demand-gen, established pricing models) that exist at larger, more established organisations You are an innovator and experimenter looking for new trends and technology to scale the impact and abilities of your team You are comfortable with and motivated by high-expectations stakeholders; you are able to earn trust and retain it through difficult situations You have a positive-sum mentality - you're equally excited about both rolling up your sleeves to get something done and reflecting on the bigger picture You have high internal expectations for what is possible and the ability to bring others along on that journey Demonstrated fluency with AI tools in your own workflow (competitive research, content drafting, win-loss synthesis) — this is now a baseline expectation, not a bonus Nice to have Experience at a company that scaled through a comparable stage transition (e.g., Series B→E, or pre-IPO→public) Benefits Time off: 27 days holiday (including 3 winter shutdown days) and bank holidays, plus 5 extra days off (1 life event, 2 volunteer days and 2 summer shutdown days). Health and wellbeing: Bupa private medical insurance, a medical cash back plan, therapy through Spill and gym access through Wellhub. Equity for all : we believe that when Multiverse wins, we all win, which is why every permanent employee receives share options. Financial security: life insurance at 3x salary, a workplace pension with 4% contribution from us, Cycle to Work and a Tech Scheme. Family support: enhanced maternity and paternity leave, adoption and shared parental leave, paid leave after pregnancy loss, and a workplace nursery scheme. Hybrid working: 3 days a week in the office - except for Coaches & Instructors who come into the office 1 day per month. Plus 10 days a year to work from anywhere. Work perks: quarterly team socials, company-wide events, happy hours, lunch delivered to the office once a week, fully stocked snack bar and a drinks fridge! Our Commitment to Diversity, Equity and Inclusion We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy here . Our Commitment to Safeguarding Multiverse is committed to safeguarding and promoting the welfare of our learners. We expect all employees to share this commitment and adhere to our Safeguarding Policy , our Prevent Policy and all other Multiverse company policies. Successful applicants will be required to undertake at least a Basic check via the Disclosure Barring Service (DBS). For roles that will involve a Regulated Activity, successful applicants must also undergo an Enhanced DBS check, including a Children’s Barred List check and a Prohibition Order check. Roles involving Regulated Activity may interact with vulnerable groups, therefore are exempt from the Rehabilitation of Offenders Act 1974 meaning applicants are required to declare any convictions, cautions, reprimands, and final warnings. Providing false information is an offence and could result in the application being rejected or summary dismissal if the applicant has been selected, and possible referral to the police and the DBS.