Performance Marketer, Paid Growth (Consumer Apps)

About the Role Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation. What You'll Do Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale. Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful. Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple. Assess each test within 24 to 48 hours and share a weekly performance readout. Work toward a target of approximately $2 CPI at scale for the November App Store push. What We're Looking For Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager. Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators. Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API. Experience growing a subscription app with real users and published CPI results is a plus. Location On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.