Partnerships Coordinator

About Million Dollar Baby Co. Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Since then, MDB has grown to 7 distinct brands of children’s furnishings ranging in style, aesthetic, and price, while carrying some of the industry’s most eco-conscious and award-winning designs. We can be found in retailers like Target and Amazon, and specialty retailers like Pottery Barn Kids and Crate & Barrel. Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, daVinci, Nursery Works, and Namesake. We’re proud to offer the most Greenguard Gold–certified cribs on the market and to use FSC-certified sustainable wood across our brands whenever possible. We’ve also pioneered Styrofoam-free packaging for several of our best-selling collections — an innovation that reduces waste while protecting our products during shipment. At Million Dollar Baby Co., our team members are our #1 priority, and we partner with exceptional partners and retailers around the world who share our core values: • Treat Your Team Like Family — lead with respect, gratitude, empathy, and kindness. • Make an Impact, Drive Results — focus on meaningful work that moves families forward. • Deliver a “Wow” Customer Experience Every Time — every detail matters. • Strive for Continuous Improvement & Learning — keep growing, keep getting better. • Cultivate Quality Conversations — communicate honestly and thoughtfully to build trust. Over the years, our commitment to people, innovation, and a positive workplace culture has earned us five consecutive “Best Place to Work” awards, one of the best workplaces by “Built in LA” , a 4.6 rating on Glassdoor , and 13 years on the Inc. 5000 Fastest Growing Companies list — recognitions that reflect the heart of who we are and the community we’re proud to build. We’d love to talk to you! About the role: We’re looking for a Partnerships Coordinator to join the Marketing team at Million Dollar Baby Co., the parent company behind Babyletto, Namesake, and DaVinci. This role is the connective tissue between our brands, our creator partners, and the cross-functional teams that bring campaigns to life. You’ll own the day-to-day of our influencer and UGC partnerships — sourcing creators who genuinely fit our brands, building relationships that go beyond transactional gifting, and making sure every collaboration delivers content that meets our creative standards. You’ll also serve as a key liaison for press inquiries and best-seller content needs across the portfolio. The right person for this role is equal parts relationship builder and detail keeper — someone who can negotiate a rate, write a compelling brief, and follow through on every logistical thread without dropping a beat. What You’ll Be Doing Partnerships & Creator Management Source, vet, and build a pipeline of on-brand creators across Babyletto and Namesake, with a sharp eye for aesthetic and audience fit Develop and send detailed briefs that guide creators toward high-performing, brand-aligned content Negotiate deliverables, rates, and usage rights — balancing budget discipline with fair, relationship-forward terms Manage the full lifecycle of each partnership: outreach, contracting, product send-outs, content review, and payment coordination Review all submitted content against brief and brand standards before it goes live Own and organize the UGC asset library — archiving, tagging, and surfacing evergreen content for repurposing Cross-Functional Collaboration Partner with the growth marketing team to align creator content with paid performance needs and surface top-performing assets Lead the growth marketing content grid and recommend high-performing UGC for ad creative Represent the partnerships function in Growth Content Alignment Meetings Coordinate with brand and DTC teams on priority SKUs each season to ensure creator coverage of key products Best-Seller & Always-On Content Track best-sellers across channels and maintain a runn