Sr. Manager or Director, Growth Marketing - Telehealth

About the role: We're looking for a Sr. Manager or Director, Growth Marketing to own and scale full-funnel growth strategy across Patiently , our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes. You'll lead paid media execution and website optimization while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up. Final title and level (Sr. Manager vs. Director) will be determined based on the candidate's experience, scope of past ownership, and demonstrated impact — see leveling guidance below. Key responsibilities: Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization, and actively test new acquisition channels in order to diversify media mix and accelerate growth Drive conversion rate optimization across the full funnel, from ad click to purchase Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership Lead the site experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions Possibly manage agencies and/or more junior team members as we grow the growth org What you'll need: Minimum 5+ years of experience in performance marketing, digital media, or growth Demonstrated ability to launch new channels from ideation through the build process, repor t creation, and daily optimization Deep hands-on expertise across on Paid Search and Paid Social Fluency in performance marketing fundamentals — LTV:CAC efficiency, attribution — and the ability to apply them in day-to-day execution Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports Experience with CRO, landing page and funnel optimization Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what" Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments Note for Current Employees: Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal. Leveling Guidance: Both levels perform the same core responsibilities above. The distinction comes down to depth of experience, scope of prior ownership, and readiness to operate with full autonomy in an ambiguous, early-stage environment. Sr. Manager, Growth Marketing <span data-ccp-props="{"134233117":false,"134233