Sr. Business Consultant & Team Lead - Marketing Automation

'VML Enterprise Solutions '

Location
Amsterdam, Netherlands
Employment type
unknown
Posted
Posted
  • Technology & Innovation

About the role

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. What's Happening The line between marketing strategy, technology infrastructure, and data is disappearing. Enterprise clients need more than campaign execution; they need scalable growth architectures anchored in robust platforms like Salesforce, alongside modern engagement and personalization engines like Braze, Bloomreach, and Klaviyo. At WPP ES, our Marketing Automation & CRM team architects, scales, and optimizes these enterprise MarTech solutions for leading global agency clients. We bridge the gap between complex technical setups and high-impact customer experiences across large, complex B2B and consumer environments. We are seeking somebody that combines senior consulting and domain leadership with dedicated responsibility for people leadership. You will connect business strategy, customer experience and technology, shaping enterprise Marketing Automation solutions across platforms such as Salesforce, Braze, Bloomreach and Klaviyo. And as Team Lead, you will provide clear direction, coach consultants to take ownership and create an environment where people can speak openly, learn and perform. You will bring our values, Heart, Brains and Courage, to life through your everyday decisions and behaviour. And do you combine strong MarTech consulting expertise with a commitment to helping people grow? What You'll Do Business Consultancy: This is a senior client-facing leadership role. You don't just recommend tools - you architect ecosystem strategies, align executive stakeholders, and steer enterprise clients toward high-value digital maturity. Act as the Primary Strategic & Technical Authority: Serve as the trusted sparring partner for senior client leads, translating business requirements into scalable MarTech strategies across Salesforce, Braze, Bloomreach , Klaviyo , and peripheral technologies. Lead Complex Client Engagements: Manage large projects within enterprise environments, proposing best-practice solutions, mapping progress against client KPIs, and serving as a mediator and decision-maker during escalations. Drive Business Growth & Pitches: Directly contribute to scoping, pitching, and solutioning for prospective and existing enterprise clients, proactively identifying new growth opportunities. Deliver High-Impact Advisory: Facilitate strategic workshops, create rollout plans, design adapted or new processes, and present research-backed recommendations to guide client decision-making. Nurture & Elevate Talent: Partner with the Solution Team Lead to review work, coach medior and junior specialists, provide cross-disciplinary education, and uphold high quality standards across the domain. Shape Domain Leadership: Advocate for the MarTech domain internally and externally through thought leadership, vendor alignment (e.g., Salesforce), marketing events, and knowledge-sharing across WPP ES' international network. Leadership: Coaching & Growth: Hold regular 1:1s on wellbeing, performance and development. Give specific, constructive feedback and turn career ambitions into clear goals, learning opportunities and stretch assignments. Team Direction & Ownership: Translate company and practice priorities into clear team goals. Delegate meaningful responsibility, clarify expectations and decision bound

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