Social Media Specialist

Marketing team: We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved. Challenges that await you: Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself Build content around Mexican cultural codes, current internet culture and art Set up in-house production: scripts, storyboards, references, and working with designers and motion designers Regularly review hits and flops, spot patterns and scale what works Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience What makes you a great fit: 3+ years in social media, ideally in fintech, banking or another high-trust industry Experience creating aesthetic or art-driven content for social media Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work Ability to quickly understand a financial product and explain it in plain language Native or C1 Spanish, B2+ English Experience using AI tools in production and strategy is a strong plus Our ways of working: Innovative Spirit : A commitment to creativity and groundbreaking solutions. Honest Feedback : valuing open, transparent communication. Supportive Team : a strong, collaborative community. Celebrating Achievements : recognizing our wins together. High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.