Social Media Manager 7-Month FTC

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Social Media Manager - 7 month Fixed Term Contract Location: London, United Kingdom (with occasional travel to Weybridge) THE OPPORTUNITY This is an opportunity to join a brand-new OLIVER hair care client as a Social Media Manager, creating culturally relevant, platform-native content across European Instagram and UK TikTok. You'll shape how we show up for an already huge following in haircare. You'll create credible, inclusive content for different hair types and needs, including frizzy, curly and dry hair. This role is for someone who lives and breathes social media and is genuinely excited by haircare, beauty, and culture. You’ll know the trends, creators, conversations and behaviours shaping British feeds - and how to turn them into platform-native content that earns attention. You’ll work in a fast-paced, social-first environment where t he brief is simple: make the brand one of the most entertaining, relevant and recognisable haircare brands on UK social. THE ROLE You'll be responsible for how the brand appears across its European Instagram and UK TikTok channels, from cultural insight and planning to publishing, community engagement and optimisation. With a hero product range focusing on the needs of frizzy, curly and dry hair, your content must be engaging, credible and inclusive of a diverse range of hair types and communities. You'll understand how audience behaviour, hair concerns and cultural trends differ by country, balancing a consistent brand identity with locally relevant content. You'll report to the Social Media Lead and work independently day to day, making timely decisions on content and cultural opportunities. Success means content that is relevant across Europe and the UK, authentically represents diverse hair types and needs, and is native to each platform and true to the brand's personality. Growth, engagement and brand affinity across every hair community should keep improving. WHAT YOU'LL DO Manage the European Instagram and UK TikTok channels day to day, publishing always-on, campaign and reactive content accurately, on time and in the right format for each platform, market and hair audience. Be responsible for the content calendar, balancing always-on content, campaigns, haircare education, NPD launches, creator-led content and reactive opportunities, with a healthy mix for frizzy, curly, dry and other hair types. Track European and UK culture, beauty and haircare trends, creators and conversations around different hair types, and turn market-specific opportunities into distinctive social ideas. Develop authentic content for diverse hair types and needs, particularly frizzy, curly and dry hair, that is relevant, useful and credible for the communities it represents. Translate the hero product range and NPD roadmap into social-first stories that communicate the specific needs of different hair types, without falling back on generic beauty content. Write social copy and support short-form video scripts and briefs. Optimise captions, hooks, formats, audio and calls to action for each platform and hair need,and keep every post consistent with the brand's tone of voice, accessibility standards and visual identity. Capture or