Senior Marketing Manager, Lifecycle & Growth

At Wedgewood Pharmacy, we are dedicated to improving the lives of animals through customized medication and compassionate care. Every role in our organization contributes to helping pets live healthier, happier lives. We are a team driven by purpose, quality, and a shared commitment to animal health. Wedgewood is seeking an experience hands-on Senior Manager, Lifecycle & Growth Marketing to drive customer activation, engagement, retention, and lifetime value across the end-to-end prescription lifecycle. This role sits at the intersection of lifecycle marketing, site merchandising, promotions, personalization, and conversion optimization, with accountability for improving customer behavior and commercial outcomes across both prescriber and pet owner journeys. Reporting to the VP, Digital Experience, this individual will lead the development and execution of lifecycle strategies that increase first-fill conversion, repeat behavior, customer retention, and long-term value. They will work cross-functionally with Marketing, Data Automation, Business Intelligence, and Product teams to optimize every stage of the customer journey. This role is ideal for a strategic growth leader who combines customer-centric thinking with strong analytical skills and a passion for continuous optimization. Location: This position is fully remote in the US Job Type: Full Time Compensation: The target base pay range for this position is $90K-$120K base plus an annual bonus commensurate with the individual's experience and qualifications. Benefits: Eligible What You’ll Do: Lifecycle Strategy & Retention Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement. Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty. Build segmentation, targeting, and personalization strategies to deliver relevant communications and experiences. Identify opportunities to improve customer engagement and reduce churn across prescriber and pet owner audiences. Growth & Conversion Optimization Own key growth metrics, including activation, conversion, repeat behavior, retention, and lifetime value. Partner with Product and Customer Care teams to identify and remove friction across the customer journey. Develop and execute testing roadmaps focused on improving conversion rates and customer engagement. Leverage behavioral insights to optimize lifecycle touchpoints and customer experiences. Site Merchandising & Promotions Lead site merchandising strategies that support customer acquisition, activation, and retention goals. Manage promotional planning and execution across digital channels. Optimize product visibility, content placement, and customer pathways to improve conversion and engagement. Collaborate with Product, Marketing, and Formulary teams to enhance discovery, navigation, and merchandising experiences. Personalization & Customer Experience Partner with Data Automation and Business Intelligence teams to develop personalized customer experiences. <span data-contrast="auto