Senior Marketing Manager, B2B

Powering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands . We run these virtual- and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results. Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience. We believe in: The direct measurability of digital media. Performance marketing. (We pioneered it.) The advantages of technology. We bring all this together to deliver truly great results for consumers and brands in the world’s biggest channel. Job Category Modernize, a QuinStreet company, is seeking a Senior Marketing Manager to lead the B2B inbound marketing function within the home services vertical. Reporting to the Senior Director of Marketing, this Senior Manager-level role is responsible for driving inbound marketing strategy, marketing qualified leads (MQLs), pipeline growth, and revenue impact while leading a small remote team. This role oversees inbound marketing, events, and marketing operations, creating alignment across all three functions to support business objectives. The ideal candidate is both strategic and hands-on, capable of setting direction, executing initiatives, coaching team members, and leveraging data to make informed decisions. Success requires strong leadership, attention to detail, business acumen, and the ability to collaborate effectively across Sales, Product, IT, and Account Management teams. Responsibilities Own the inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs. Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business impact. Analyze funnel performance and marketing data to identify opportunities for optimization and growth. Develop and oversee the B2B events and trade show program, ensuring each event has clear objectives, measurable outcomes, and consistent brand messaging. Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager. Ensure data integrity, accurate attribution, and reliable funnel reporting, utilizing Salesforce as the system of record. Maintain intake, approval, and operational processes that support efficient execution across marketing functions. Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations aligned to pipeline and revenue goals. Partner cross-functionally with Sales, Product/IT, and Account Management teams to advance key business initiatives. Lead, coach, and develop a team of marketing professionals and managers, establishing clear goals, priorities, and performance expectations. Foster accountability, collaboration, and continuous improvement across the marketing organization. <li data-leveltext="" data-font="Symbol" data