Senior Marketing Manager, B2B

Company Overview At Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $500 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry. We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline. Job Category Modernize, a QuinStreet company, is seeking a Senior Marketing Manager to lead the B2B inbound marketing function within the home services vertical. Reporting to the Senior Director of Marketing, this Senior Manager-level role is responsible for driving inbound marketing strategy, marketing qualified leads (MQLs), pipeline growth, and revenue impact while leading a small remote team. This role oversees inbound marketing, events, and marketing operations, creating alignment across all three functions to support business objectives. The ideal candidate is both strategic and hands-on, capable of setting direction, executing initiatives, coaching team members, and leveraging data to make informed decisions. Success requires strong leadership, attention to detail, business acumen, and the ability to collaborate effectively across Sales, Product, IT, and Account Management teams. Responsibilities Own the inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs. Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business impact. Analyze funnel performance and marketing data to identify opportunities for optimization and growth. Develop and oversee the B2B events and trade show program, ensuring each event has clear objectives, measurable outcomes, and consistent brand messaging. Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager. Ensure data integrity, accurate attribution, and reliable funnel reporting, utilizing Salesforce as the system of record. Maintain intake, approval, and operational processes that support efficient execution across marketing functions. Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations aligned to pipeline and revenue goals. Partner cross-functionally with Sales, Product/IT, and Account Management teams to advance key business initiatives. Lead, coach, and develop a team of marketing professionals and managers, establishing clear goals, priorities, and performance expectations. Foster accountability, collaboration, and continuous improvement across the marketing organization. <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"33555