Senior Manager, Product Marketing

Company Introduction WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways. Job Description: WorldStrides offers one of the broadest portfolios of educational travel experiences in the world — yet our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that. As Senior Manager of Product Marketing, you will build the positioning, messaging, and GTM infrastructure that allows WorldStrides to launch new programs with precision, equip Sales with tools that actually help them win, and ensure every product tells a compelling, differentiated story. You are the bridge between Product, Marketing, and Sales. Responsibilities: Positioning & Messaging Develop and maintain the core positioning and messaging framework for the full WorldStrides product portfolio — by segment (K-12, International, Performing Arts) and by program type Conduct ongoing competitive analysis and audience research to sharpen WorldStrides' differentiation in a crowded educational travel market Create and manage a messaging hierarchy that cascades from brand promise down to product-level proof points and objection handlers Go-To-Market Own the GTM process for all new trip and program launches — from brief to market — in partnership with Product and Sales leadership Define launch audiences, channel mix, and success metrics for every new program introduction Develop launch kits that empower Sales to sell new programs compellingly from day one Run post-launch performance reviews and feed insights back into product roadmaps and campaign messaging Sales Enablement Build and maintain a library of sales tools: battlecards, pitch decks, objection guides, and competitor comparison sheets Train Sales teams on new positioning, programs, and campaign messaging at launch and on an ongoing basis Partner with the Director, Sales Enablement to ensure materials are current, on-brand, and easily accessible WHAT SUCCESS LOOKS LIKE Consistent, on-brand messaging across all products and segments — validated by Sales confidence surveys <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-leveltext="•" data-font="Calibri" data-listid="2" data-list-defn-props="{"335551500":1976635,"335552541":1,"335559685":400,"335559991":280,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybrid