Senior Manager, Paid Media

We are changing FINANCE to finance CHANGE! At Climate First Bank , we’re redefining what banking can be. As a Florida Benefit Corporation and FDIC-insured commercial bank, we offer a full suite of personal and business services—including solar, residential, commercial, ESOP Banking, Structured Finance and SBA loans—all designed to power a better future. We’re proud to be a Certified B Corporation, a member of 1% for the Planet, and part of the Global Alliance for Banking on Values (GABV), reflecting our deep commitment to sustainability, transparency, and ethical banking. With branches in St. Petersburg, Winter Park, Mount Dora , Downtown Orlando and a growing digital presence , we’re proving that banking can be a force for good. We don’t just support environmental and social causes—we’re built on them. Under our Holding Company, Climate First Bancorp , we are also powered by OneEthos. OneEthos operates at the intersection of fintech and traditional banking to expand access to inclusive, values-driven financial services. Regulated by the Federal Reserve Bank, it equips Community Banks, Credit Unions, CDFIs, and Green Banks with ethical lending tools—especially in climate finance and solar lending. Join the Movement We’re seeking driven, mission-aligned individuals ready to make an impact. If you’re passionate about sustainability, thrive in a fast-paced, results driven environment, and want to be part of something bigger, you will feel right at home. Our team is one of goal-setters, go-getters, problem solvers, thought leaders, and changemakers . We celebrate wins, tackle challenges head-on, and push boundaries. Fueled by purpose, we thrive where perseverance and passion turn ambitious goals into reality. Thrive at Climate First Bank At Climate First Bank, we’re investing in your future. We offer a comprehensive, people-first benefits package that supports your health, finances, and work-life balance. Please note that benefit eligibility varies by employment status and that benefits for part-time employees may differ from those listed below. Compensation — In addition to the base salary, this position may be eligible for an annual bonus, incentives and equity. Actual compensation is based on industry salary ranges, internal salary structures, experience, skills and other job-related factors. Health Coverage — 100% employer-paid for employees; employer contribution for dependents by Us Medical, Dental & Vision Insurance Health Savings Account (HSA) Free Telemedicine access via Teladoc Financial Wellness & Wealth Building 401(k) with 6% Employer Match — No Vesting Period. Employee Stock Options Exclusive Employee Banking Perks 0% Financing for Employee Solar Loans Employee Only Mortgage Product with exclusive interest rates and terms. 0% Financing for Eligible Electric Vehicles (EVs) Referral Incentives Generous Paid Time Off 2–4 Weeks of Vacation based on officer level plus additional tenure-based time. 64 Hours of Paid Sick Time for all full-time employees. Protection & Peace of Mind Company-Paid Life Insurance Short- & Long-Term Disability Insurance Voluntary Life, Accident & Critical Illness Coverage Employee Assistance Program (EAP) with free counseling, legal, and financial services. What to expect as a Senior Manager, Paid Media As Senior Manager, Paid Media, you will own day-to-day paid media strategy, planning, buying, execution, and optimization across paid search and paid social for Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies. You will translate growth objectives into channel plans, campaign architecture, audience and keyword strategies, budgets, forecasts, and tests - then personally build and manage the campaigns that bring those plans to life. Partnering with Creative, Marketing Operations, business leaders, and Compliance, you will create the specialized in-house capability needed to make paid media efficient, accountable, and directly connected to business outcomes. What You’ll Contribute in This Role: Paid Media Strategy & Planning - Develop integrated paid search and social strategies aligned to business priorities, audiences, funnel stages, geographies, budgets, and success measures. Recommend channel mix, investment levels, campaign sequencing, and forecasts grounded in opportunity and performance data. Campaign Build, Buying & Platform Ownership - Build, traffic, launch, and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other approved platforms. Own campaign structure, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs, and platform settings so execution is accurate, scalable, and well controlled. Optimization & Experimentation - Monitor performance closely and make disciplined adjustments to bids, budgets, keywords, search terms, audiences, placements, creative rotation, and landing-page strategy. Build a continuous testing roadmap that improves conversion, acquisition economics, and the quality of customers and leads generated. Budget, Pacing & Forecasting - Manage daily and monthly pacing, forecast spend and outcomes, identify risks early, and recommend reallocations across channels and campaigns. Maintain precise visibility into committed, actual, and projected media investment in partnership with Marketing Operations and Finance. Measurement, Attribution & Insight - Partner with Marketing Operations and cross-functionally to ensure conversion tracking, UTMs, audience logic, and reporting are reliable. Analyze funnel performance, CPL, CAC, ROAS, conversion quality, and other business outcomes; translate findings into clear actions for leadership and channel partners. Creative & Cross-Functional Partnership - Brief Creative on channel needs, provide evidence-based feedback, and identify the messages, formats, and assets required to improve results. Partner with Social, CRM, web, product, sales, an