Senior Analyst, Media Measurement

Who We Are ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever. We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission! About the Role Department: Commercial Operations Reports To: Associate Director of Commercial & Marketing Analytics Level: Individual Contributor, senior level Base Salary: $130,000-150,000 Location: Watertown, MA (hybrid) ButcherBox is hiring a Senior Analyst, Media Measurement to own new member acquisition analytics. You’ll be the senior analytics voice on the growth team: the person who decides what we measure, how we read it, and what we do about it. This isn’t a build-dashboards-and-hand-off-findings role; you’ll identify opportunities, design tests, drive analysis, and carry it through to a decision in collaboration with senior leadership and channel managers. Our marketing and commercial teams work in a hybrid model that balances personal flexibility with in-person collaboration. The ideal candidate will find value in being in our Watertown office two to three days per week, working alongside the growth team, owning critical metrics with them, and leading weekly channel deep dives. WHAT YOU’LL OWN Acquisition performance across channels (paid social, SEM, affiliate, streaming, podcast, etc.), plus site funnel and lead/email capture — from diagnosing what changed to recommending where the next dollar goes Our measurement framework: triangulating incrementality tests, marketing mix modeling, and platform-reported results into one view of channel performance the business trusts MMM leadership: validating the model’s inputs and outputs, pressure-testing results against what we know about the business, and turning them into budget recommendations Test design and readout for A/B and incrementality tests (geo holdouts, conversion lift, matched market), including sizing, power, guardrails, and a clear go/no-go call The unit economics of a new member (predictive LTV, LTV:CPA) and what they mean for acquisition strategy, targets, and tradeoffs Weekly channel deep dives and the business reviews where acquisition decisions are made Self-service reporting in Power BI and clean, documented data the growth team can use without filing a ticket The bar for analytical quality on the team, including mentoring junior analysts and reviewing their work WHAT YOU’LL BRING 4+ years in analytics, with at least 3 in marketing or acquisition analytics (DTC, subscription, e-commerce, or an agency) Advanced SQL that you write : multi-step CTEs, window functions, cohort and funnel construction, deduplicating event and order data, and debugging queries someone else wrote. Databricks and dbt experience a plus. The desire to ask, answer, and own some of the most interesting and critical questions at ButcherBox Comfort with making decisions with incomplete data Proficiency in Power BI including data modeling, not just building visuals Hands-on experience designing and reading incrementality tests, and deep understanding of how MMM works and where it breaks <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":270,"469769242":[8226],"469777803":"