Product Manager, OI Activate

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: You're disrupting AdTech from inside one of the world's largest media companies—with startup velocity and enterprise muscle to make SSPs and agencies move. We're building Open Intelligence Activation , a programmable platform enabling cross-channel audience orchestration, supply-side targeting, and activation across SSP partners and Publishers. This isn't feature-shipping. It's product leadership where your AdTech expertise, AI-powered strategy, and go-to-market conviction directly determine whether our products reshape how agencies activate audiences at scale. What you'll be doing: What You Own AdTech Strategy & Market Intelligence Deep understanding of programmatic ecosystems, SSP partner incentives, and supply-side dynamics Expertise in cross-channel audience creation (CTV, display, video) Use AI to synthesize competitive intelligence, market research, and customer feedback into strategic opportunities Stay obsessed with where the market is heading; use AI to stress-test concepts and anticipate partner objections Go-to-Market as Product Strategy Ensure partner alignment before launch—SSPs, agencies, and tech vendors understand not just what we built, but why they should care Develop positioning narratives that differentiate us (why this reshapes cross-channel activation, not just another feature) Own launch readiness: sales collateral, partner enablement, and customer success playbooks are battle-tested before go-live Collaborate with Supply and Demand team so messaging is tightly aligned across all stakeholder groups Execution & Prioritization Maintain a prioritized, outcome-focused product backlog Translate product vision into clear requirements and user stories with Engineering Ship, learn, iterate—fast cycles beat perfect planning Ruthlessly kill features that don't move the needle <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-le