Principal/Senior VIP Product Manager, Onshore Markets

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About the Opportunity OKX is looking for an experienced VIP Product Manager to build a compelling product proposition for high-net-worth clients across regulated markets. You will own the VIP product strategy and roadmap, bringing together Trading, Earn, Assets products, benefits, and personalized experiences that meet the needs of this customer segment. Working closely with VIP Relationship Managers and teams across Product, Design, Engineering, Operations, and Risk, you will turn client insights into products and tools that support acquisition, engagement, and retention. You will also help bring new offerings to market and measure their impact on client experience, trading activity, and assets under management. What You’ll Be Doing Define the VIP product strategy, roadmap, and value proposition, with clear benefits and points of differentiation. Develop VIP offerings and benefit programs that address client needs across our exchanges products, and other relevant services. Partner with VIP Relationship Managers to understand client needs and improve the tools and experiences they use to acquire, serve, and retain clients. Design customer lifecycle journeys, campaigns, and CRM capabilities that support acquisition, cross-selling, engagement, and retention. Work with Design, Engineering, Operations, Risk, and other product teams to deliver high-quality solutions that meet business and regulatory requirements. Use client feedback, market research, and performance data to prioritize improvements and measure results, including adoption, trading activity, and AUM . Track competitor offerings and regional market developments to shape VIP propositions suited to different regulated markets. What We Look For In You Bachelor’s degree or equivalent experience, with 10 or more years in product management or product strategy. Strong understanding of crypto and Web3, particularly exchange products such as trading and Earn, and customer benefit or loyalty programs. Experience building products for high-net-worth clients at a crypto exchange, brokerage, or financial institution is preferred. Sound commercial judgment, strong customer insight, and a track record of working across teams to deliver products. Ability to use data to make decisions, set priorities, and evaluate outcomes. <span class="tex