Manager Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Job Description: As a Social Manager, you will lead the end-to-end strategy, planning, execution, and optimization of paid social media campaigns across various platforms such as Meta, TikTok, and other emerging channels. You will be responsible for driving performance excellence, ensuring operational accuracy, and delivering measurable business outcomes through data-driven decision making. This role requires strong strategic thinking, hands-on campaign expertise, leadership capability, and the ability to manage multiple stakeholders in a fast-paced agency environment. Key Responsibilities: Strategy & Planning Develop comprehensive paid social strategies aligned with business objectives. Create full-funnel media plans, including budget allocation, audience segmentation, and performance forecasting. Identify growth opportunities and innovative approaches to improve campaign effectiveness. Campaign Management & Optimization Oversee end-to-end execution of paid social campaigns across platforms. Ensure campaigns are set up accurately with proper tracking and measurement frameworks. Monitor daily performance and optimize campaigns to improve KPIs such as CTR, CPA, ROAS, engagement, and conversion rates. Manage pacing and budgets to ensure zero overspend or underspend. Performance Analysis & Reporting Lead preparation of performance reports and review presentations. Deliver actionable insights and strategic recommendations based on campaign data. Conduct post-campaign analysis and document key learnings to improve future performance. Client & Stakeholder Management Act as the main point of contact for paid social matters. Translate business objectives into clear and effective social strategies. Present campaign performance and strategic recommendations confidently to stakeholders. Team Leadership & Collaboration Mentor and supervise junior team members to ensure high-quality execution. Review campaign setups and reporting outputs to maintain quality control. <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"33555999