Manager, Go-To-Market

Manager, Go-To-Market Company Overview We are a growing specialty retail organization based in Columbus, Ohio, focused on delivering exceptional customer experiences while building strong, high-performing teams. As a small-to-mid-sized business, we operate with agility and a hands-on leadership approach, creating opportunities for meaningful impact and professional growth. We are seeking an experienced Manager, Go-to-Market, to lead and elevate our go-to-market process during an exciting phase of growth and operational expansion. Position Overview The Manager, Go-to-Market will serve as the go-to-market leader for our global retail business, orchestrating product launches, seasonal campaigns, and promotional events across stores and ecommerce. Reporting to the SVP, Global Retail Operations, this is a hands-on role responsible for both strategy and execution. The ideal candidate is comfortable building scalable launch processes and rolling up their sleeves to manage timelines, cross-functional readiness, and day-to-day project details. Key Responsibilities: Launch Planning & Execution Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecom, Store Operations, and Supply Chain Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners Coordinate launch communications and toolkits for stores and ecommerce Process & Performance Build, document, and continuously improve the go-to-market process, stage gates, and playbooks Measure launch performance against sales, sell-through, inventory, and margin goals Lead post-launch reviews to capture learnings and recommend improvements Support expansion into new markets and channels with scalable launch frameworks Business Partnership Serve as the central point of contact for launch status and escalations Prepare launch and campaign updates for senior leadership Calendarize and balance store and ecommerce workload in partnership with Store Operations May have one or more direct reports to hire, coach, lead, and develop Qualifications Bachelor’s degree in Business, Marketing, Retail Management, or related field <span data-con