Influencer Planning Manager, Strategic Planning
- Location
- Ho Chi Minh City, Vietnam
- Employment type
- unknown
- Posted
- Posted
- Strategic Planning
About the role
We are hiring an Influencer Planning Manager who brings sharp influencer insights to the strategy, manage project timelines, and present effective influencer models internally and directly to clients. What You’ll Do Influencer Insights & Selection: Translate influencers / creator, and platform trends into actionable campaign inputs, matching creator profiles to brand communication objectives. Client Presentation & Pitching: Confidently present effective influencer models, tiering logic, and strategic recommendations to clients to secure trust and buy-in. Project Management & Delegation: Manage campaign timelines, delegate tasks across the influencer planning team, and track operational milestones to ensure seamless project delivery. Cross-Functional Collaboration: Partner with Strategic Communication Planning, Creative, and Operations to build Influence Journey Maps, Creator Matrices, and tailored Briefing Toolkits. Performance Tracking: Implement measurement frameworks to evaluate post-campaign success, analyzing metrics like engagement depth, sentiment, and key learnings. Who You Are A recognized University Degree Experience: 4-6 years of experience, minimum 1 year of experience in a managerial role in influencer planning, influencer marketing, or influencer account management with exposure to research or strategy. Category & Profile Insight: Demonstrated track record executing campaigns across categories like FMCG, Beauty, Nutrition, or Tech, with a deep understanding of creator natures, content dynamics, local regulations, and successful case studies/models. Management & Execution: Strong project management skills with proven ability to lead project timelines, delegate responsibilities, and present directly to client stakeholders. Platform & Data Literacy: Proficiency with listening tools, analytics dashboards, and influencer vetting platforms (e.g., Apify, Affable, CreatorIQ) to back recommendations with data. Why You’ll Love It Competitive Salary Performance Review (2 times per year) Performance Bonus (1 time per year) Annual Leave: 15 days and other leave types Private Health Insurance TGIF, monthly birthday, and other fun events MacBook to be provided Good chance to explore new trends in the digital market Opportunity to learn and work with the most advanced advertising technology platforms Work in a professional, active, international, and dynamic environment
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