Head of Sales, New Accounts

The Head of Sales, New Accounts role will lead new customer acquisition for GE holiday lighting, with a focus on opening national retail accounts and building profitable, sustainable new business. GE branded holiday lighting products will be the primary focus with opportunities to represent other Balsam Brands products and brands where strategically appropriate. This is a senior individual-contributor role for an experienced sales leader with strong relationships at major U.S. retailers and a demonstrated track record of personally opening new accounts. The role owns new customer relationships from initial pursuit through commercial negotiation, launch, and the first complete selling and holiday-season cycle before transitioning established accounts to the ongoing account management team. Over time, the scope may expand to include international retail accounts. This is a remote US-based role reporting to the President of GE Holiday Lighting and requires up to 40% travel with the US. There is a strong preference for this role to be located in the US Central or Eastern time zone. What you’ll do: Win New National Accounts Build and execute a prioritized acquisition strategy, initially focus on major mass, club, and home-improvement retailers Use established relationships and develop new connections with buyers, merchandising leaders, and other key decision makers Develop retailer-specific strategies based on customer priorities, consumer needs, category insights, competitive positioning, and company capabilities Lead customer presentations, line reviews, proposals, and negotiations to secure initial purchasing commitments Maintain a disciplined pipeline with clear prioritization, stages, probabilities, next steps, risks, and expected timing Build Profitable Deals Partner with Merchandising on assortment and pricing, and with Brand Management on promotional plans and retailer commitments Evaluate opportunities and recommend tradeoffs based on revenue potential, profitability, strategic value, operational demands, and risk Lead commercial negotiations and drive contracting process from initial term discussions through agreement execution, including payment terms, allowances, returns, freight, promotional commitments, and exclusivity <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"134225954":true,"134225961":true,"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-po