Head of Programmatic

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Programmatic based in Canada. As Head of Programmatic, you will lead the strategic development and expansion of programmatic advertising services within a performance-driven B2B marketing environment. You will shape campaign strategies, oversee activation, and ensure advertising initiatives deliver measurable business outcomes for clients, particularly across SaaS and B2B markets. Combining strategic leadership with hands-on expertise, you will guide teams, strengthen client relationships, and drive continuous campaign optimization. You will also contribute to business growth by developing innovative approaches, supporting new business opportunities, and building strong partnerships across the programmatic ecosystem. Working closely with other marketing specialists, you will help connect paid and organic channels to maximize performance. This remote leadership opportunity offers the chance to influence departmental strategy while developing high-performing teams.