Head of Advisor Channel Activation

Ren

Location
Remote
Employment type
unknown
Posted
Posted
  • Sales

About the role

The Opportunity: Ren is looking for a sales leader who can run a disciplined, high-performing sales organization and think like a business developer who always looks past the channels that already exist. This senior role has two equally important mandates. The first is to make our advisor-facing sales motion as productive and scalable as possible. The second is to build new professional channel relationships that bring charitable planning into conversations where it isn't yet part of the discussion. If you've built a career in financial services, believe the industry thinks too small about philanthropy, and want to drive growth that does good in the world, this role is for you. What You'll Do: Own the number Own sales targets for the advisor and professional channels. Your team covers regions across firms, and Customer Success covers individual firms, so you'll set shared targets and clear attribution rules with Customer Success and RevOps Forecast accurately to the Chief Growth Officer Invest sales resources where they earn the highest return, using unit economics such as acquisition cost, payback period, and asset growth per rep to decide where to scale, hold, or exit Own the sales budget and, with RevOps and Finance, design incentive compensation that rewards the right behaviors Plan capacity and hiring, setting a high talent bar and deciding when to add headcount and when to raise productivity Set the sales strategy Donor-advised funds depend on financial advisors, but most advisors lack the expertise, incentives, or interest to become philanthropy experts. Our advisor-facing teams fill that gap with education, inspiration, and support. You'll build the strategy that turns this work into a repeatable competitive advantage and establishes Ren as the charitable planning expert every advisory practice needs. This is not a traditional direct sales model, and the economics differ from selling investment products. Set the strategy and own results for advisor activation, both at firms with white-labeled DAF programs powered by Ren and at firms with no in-house program Grow our complex assets and charitable trust business, including with advisors whose firms use a non-Ren DAF program Own a national coverage model across regions, firms, and professional segments; define segmentation and territory requirements, and partner with RevOps on scoring and coverage design Serve on the Growth leadership team and Ren's senior leadership team, bringing market and channel insight to company strategy and product priorities Build the operating system for performance You'll raise team performance by building the systems and conditions that make strong results the natural outcome. Own pipeline outcomes and accountability; define the requirements for pipeline systems, data, and reporting, and partner with RevOps to build them Build a data-driven culture around leading and lagging indicators and continuous improvement Own the advisor adoption model: define the stages advisors move through, the signals that show where each advisor stands, and the skills reps need to move advisors forward Use the adoption model to coach the team and to ensure a training and coaching program that measurably improves rep performance Design the organi

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