Growth Marketing Lead

About the Position: Bluefish is hiring a Growth Marketing Lead to build and own our demand generation engine and marketing tech stack. You'll lead the strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue across our marketing efforts. This role sits at the intersection of creative campaign thinking and marketing operations rigor. You're someone who loves building programs from scratch, geeks out over funnel data, and knows how to work cross-functionally to get things done. You'll have direct ownership of our marketing tech stack and campaign programs across email, paid media, SEO , AEO , ABM, and more. Most importantly, you’ll own how we measure success — building attribution models, forecasts, and dashboards that help the team make smarter decisions about where to invest. What You Will Be Doing : Own end-to-end campaign planning and execution — from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI and use those insights to continuously improve Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization Lead list segmentation, audience building, and database hygiene to improve targeting and personalization Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms — including audience targeting, creative testing, and budget management Build and optimize landing pages that convert, working across copy, design, and dev to make sure every campaign has a destination worth clicking through to. Own SEO and GEO ( we practice what we preach ) strategy, ensuring Bluefish is discoverable across traditional search and AI-powered platforms like ChatGPT, Perplexity, and Google AI Manage the website as a core lea