Growth Lead (MENA) THG Nutrition | Myprotein

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for? Life at THG Nutrition THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day. The Role We are looking for an ambitious, commercially driven Growth Lead to accelerate Myprotein's growth across the MENA region. This is a high-impact role with responsibility for developing and executing the regional growth strategy, identifying new commercial opportunities and driving sustainable revenue and profitability. You will take ownership of the key growth levers across the business, working closely with central marketing, ecommerce, trading, commercial and operational teams to maximise performance across both established and emerging markets. The ideal candidate will combine strong commercial acumen with a deep understanding of digital growth, consumer behaviour and the MENA market. You will be entrepreneurial, highly analytical and comfortable operating at pace, turning opportunities into measurable commercial results. Key Responsibilities Regional Growth Strategy Develop and own the overall growth strategy for Myprotein across MENA, aligned with global business objectives and regional commercial targets. Identify and prioritise key opportunities to accelerate revenue, customer acquisition, market share and profitability. Build and execute market-specific growth plans, recognising the different maturity levels, consumer behaviours and commercial opportunities across the region. Identify new routes to market, emerging channels, partnerships and opportunities to expand Myprotein's regional footprint. Translate market intelligence, competitor activity and consumer insights into actionable growth initiatives. Commercial & Revenue Ownership Take ownership of regional revenue and growth targets, driving performance against agreed KPIs. Identify opportunities to improve conversion, average order value, customer lifetime value, repeat purchase and overall customer experience. Work closely with trading and ecommerce teams to optimise pricing, promotions, product assortment and commercial performance. Monitor regional P&L performance, identifying opportunities to improve contribution and profitability. Develop commercial forecasts, track performance and proactively address risks and opportunities. Marketing & Customer Acquisition Partner with central marketing teams to develop and execute effective regional acquisition and retention strategies. Drive growth across paid media, organic search, affiliates, influencers, CRM, social and other relevant channels. Ensure global campaigns are adapted to resonate with local audiences, cultural moments and regional consumer behaviours. Identify opportunities to build brand awareness and consideration through local partnerships, sponsorships, athletes and creators. Ensure marketing investment delivers measurable commercial returns, with clear accountability for CAC, ROAS, ROI and customer growth. Market Development & Expansion Develop a deep understanding of the MENA sports nutrition and wellness landscape, including consumer trends, competitors and market dynamics. Identify opportunities to expand into new countries and territories across the region. Work with internal teams to address market-specific challenges relating to logistics, payments, pricing, regulation and customer experience. Build relationships with local partners, distributors, agencies and other relevant stakeholders where required. Develop market entry and expansion plans that support sustainable long-term growth. Leadership & Collaboration Work cross-functionally with central and regional teams to ensure alignment on growth priorities and delivery. Bring pace, accountability and a test-and-learn mindset to the business. Use data and insight to challenge existing approaches and continuously improve performance. Provide regular updates to senior leadership on regional performance, growth opportunities and strategic priorities. What skills and experience do I need for this role? Proven experience in a senior growth, commercial, ecommerce or digital marketing role, ideally within ecommerce, FMCG, sports nutrition or consumer goods. Demonstrable experience driving revenue growth and customer acquisition across multiple markets. Strong understanding of the MENA region, including its consumer landscape, digital ecosystem and commercial opportunities. Experience managing commercial budgets and delivering against revenue, profitability and acquisition targets. Strong understanding of digital marketing channels, including paid media, SEO, CRM, affiliates, influencers and social. Highly analytical, with the ability to interpret complex data and turn insights into commercial action. Experience working with P&L, forecasting, trading and commercial performance metrics. Strong stakeholder management skills, with the ability to influence and collaborate across multiple teams and functions. Entrepreneurial mindset with a proactive approach to identifying opportunities and solving problems. Ability to operate in a fast-paced, commercially demanding environment. Arabic language skills would be highly desirable. A genuine interest in sports nutrition, health, fitness and the Myprotein brand. What’s in it for me? Career Development Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave <li data-leveltext="" data-fo