FireFly - FDE - AI

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. What You’ll Do Collaborate & Innovate: Partner with Technical Architects, Engagement Managers and Product teams to define customer requirements/use cases, facilitate technical workshops, and co-create specific GenAI solutions. Prototype Rapidly: Apply an AI-first experimentation mindset—build proof points in days, iterate on feedback, and drive quick wins. UX/UI and rapid prototyping skills are a plus. Engineer End-to-End: Design, build, and deploy full-stack applications and microservices—integrating Firefly APIs, Common Extensibility Platform, GenStudio for Performance Marketing, headless CMS architectures and UX/UI Designs. Bridge to Product: Capture field-proven use cases and funnel them back to Product & Engineering—fueling the Firefly roadmap. Automate & Scale : Develop reusable components, CI/CD pipelines, and governance checks to ensure consistent, repeatable delivery. Operate at Speed: Thrive in a constantly evolving, start-up-like environment—own delivery sprints, tackle challenges on-site/remotely, and adapt to evolving AI trends. Share & Elevate: Document your playbooks, prompts, and patterns in our internal knowledge base—helping the whole organization move faster. What you bring Full-Stack Expertise: 3+ years as a full-stack developer or technical consultant building and launching production software (React.js/Next.js/Angular; Node.js/Java Spring Boot; REST/GraphQL, HTML, JavaScript, Java, XML). AI Tinkerer: AI-native tinkerer who embeds AI in your day-to-day workflows and spends your free time inventing and tinkering with the possibilities of AI. You keep ahead of market trends across third-party models, GPUs, and new AI applications. Adobe Fluency: Deep understanding of Adobe Creative Cloud APIs/SDK/CEP, Firefly Services APIs, and Adobe Experience Cloud integrations (AEM, Workfront Fusion, AJO or equivalent experience). Cloud & DevOps Savvy: AWS/Azure/GCP, containerization (Docker/Kubernetes), and CI/CD tooling (GitLab, Jenkins, etc.). Strong communicator : You translate complex AI concepts for both engineers and executives and guide customers through technical decisions aligned to business objectives. Customer-Centricity: Always prioritizing the customer and their needs and expectations first in everything you do. You are outstanding at contributing to a&