Director, Planning

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We're an independent media partner offering transparency, integration, and a relentless focus on business impact. The Director, Planning serves as an essential strategic and operational lead within a planning pod. In this role, you bridge high-level strategy and flawless execution, leading the development of integrated media recommendations while managing day-to-day client relationships. You are responsible for translating strategic direction into actionable, audience-first plans that tightly align media placement with creative messaging. Operating with a blend of analytical rigor and creative problem-solving, you coach and manage junior planning talent, elevate team output, and ensure operational and financial discipline across assigned accounts. Qualities Here’s what it takes to be successful in the role: Curiosity and Skepticism: You are always asking, “ WHY? ” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives, and use that to gain alignment to your recommendations. Strategic, Creative Problem-Solving : You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike. Initiative & Accountability : You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges, and help coach your teams through challenging internal and external situations. You are able to manage client business autonomously and support your team in navigating multiple projects simultaneously. Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.You confidently represent a clear media POV in both internal and external rooms. Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You have a firm grasp on changes in the media landscape, and you use that to bring forward new, interesting ways-in for clients. Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others. You identify gaps in individual performance, and put together goals for individuals to help grow their experience and skillset. Requirements: Manage day-to-day of all media planning work across the team, delegating when possible to ensure even workload across team and allow for individual growth. Acts as a reviewer and approver of all work the team completes, getting VP feedback/approval as necessary. Ownership of key client list, leading client communication on key media projects and acting as a key point of integration across other departments internally (such as Data & Analytics, CRM, Strategy, Creative, PR.) Acts as a strategic lead across clients, bringing a keen eye for how to showcase the strategic direction of media, and ensuring tactical recommendations clearly align. Generates creative, ownable ideas to create break-through audience moments that go beyond standard media opportunities, and pushes team to think more creatively on how they approach media recommendations. Manages a team, and will balance the need for delegation with support for the projects and plans they’ve been assigned Leads team training on trending media topics, media planning approach, process, and tools. Coaches team on media deliverables, ways of working, competencies and soft skills to continually improve the client experience and grow team members.