Director, Engagement Strategy

About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision, cultural fluency, and AI-enabled capabilities to build healthcare's most influential movements. We believe the future belongs to those who can seamlessly blend human ingenuity with emerging technologies, using AI not simply as a tool, but as a catalyst for deeper insights, faster problem solving, and more impactful work. We drive measurable impact and category-defining growth for brands ready to shape what's next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes. For more information on us, visit OgilvyHealth.com , or follow Ogilvy Health on LinkedIn , Instagram , Facebook , X , and Threads . About the Role At Ogilvy Health, ideas don't live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it's for, why it matters to them, and how it moves them forward on their health journey. We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large. This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and delivers on each client's core business goals. They'll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape c ontent and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. They'll also start building the next generation of the discipline , managing and developing one junior strategist along the way. Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research & Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs. The ideal candidate for this role understands that engagement is more than channels alone. It's audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward. W hat You’ll Do Engagement Strategy Leadership Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan. Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM. Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement. Cross-Functional Partnership Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy. Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life. Facilitate workshops, journey mapping sessions, and strategic working meetings that bring the whole team along on the strategy. Team, Talent & Culture Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities. Mentor junior strategists acros