Director, Digital Production, GOC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Addressable strategist who will: Audience Intelligence & Mining: Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences. Dynamic Messaging Frameworks: Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce). Cross-Team & DCO Alignment: Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestrators accurately implement strategic rules into DCO decision trees. Creative Analytics & Optimization: Establish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue. Strategic Advisory & AI Innovation: Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices. Skills and Experience Experience: 5+ years of experience in strategic media planning, addressable creative strategy, audience strategy, digital activation, or creative strategy within an agency or marketing technology environment. Strategic & Consumer-Centric: Expert at connecting data signals to consumer behavior, culture, and business outcomes. Deep understanding of dynamic messaging frameworks and audience segmentation models. Addressable & Tech Literate: Working knowledge of Dynamic Creative Optimization (DCO) platforms (e.g., Clinch, Innovid - formerly known as Flashtalking, Celtra, Smartly), ad servers, and addressable media channels. Analytical Mindset: Skilled at translating complex campaign data and creative performance outputs into clear, narrative-driven client recommendations. Collaborative Communicator: Outstanding presentation and workshop facilitation skills, capable of bridging conversations between data engineers, media planners, creative teams, and senior brand managers. Innovative Thinker: Passionate about emerging media technology, agentic workflows, AI content generation, and modern content ecosystems. Language Skills: Professional proficiency in both Spanish and English for seamless cross-border collaboration across the Mexico Hub and global accounts. Life at WPP Media & Benefits</