Digital Merchandising Manager, Visual Content
- Location
- New York, New York
- Employment type
- unknown
- Posted
- Posted
- Product Development
About the role
About Schumacher Schumacher & Co. is an innovative interior design company that is disrupting the $150 billion-dollar global interior design industry. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. With over 500+ employees and growing, we are driven by a shared belief that design transforms life. We are dedicated to the mission of helping our customers “celebrate the feeling of home”. F. Schumacher & Co designs and produces some of the most beautiful fabrics, wallcoverings, trims, rugs, furniture, and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation for what's come before, a drive to make our products with enormous care and attention for detail. F. Schumacher & Co is a globally recognized company with a myriad of showrooms both domestically and internationally. Our competitive advantage in the industry is our people. We believe that our employees are our most important assets. F. Schumacher & Co is deeply anchored in our company core values which are as follows: Take Ownership & Accountability Be Solutions-Oriented Demonstrate Courage Practice Adaptability Embrace Collaboration & Change We empower our employees to live these values daily because we understand how it will positively impact the customer's journey. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio. This role is a part of our Portfolio Development Team. Role Overview We are seeking a resourceful, creatively driven Digital Merchandising Manager to lead high-impact projects that elevate the quality, strategy, and technology behind our product photography. This role sits at the intersection of creative production and innovation — partnering with our Portfolio Development, Photo Studio Team, and Web Product Management teams to raise the bar on image quality, rethink how imagery is used across our website and sales channels and build new AI-enabled tools and assets that help designers better understand our product offerings. This is a project-leadership role, with this role directing and driving forward key initiatives in close partnership with the Head of Portfolio Development. What You'll Do Drive Visual Inspiration & Conversion Be a key leader on our team to define the way we show our product to our customers and drive conversion. Define and roll out improved photography and post-production standards for existing and new products to drive augment customer inspiration Partner with Web product management team to test and measure how imagery changes affect sample conversion and other key metrics. Audit current flats, dimensions, lifestyle, and rendering photography to identify gaps in quality, consistency, and conversion performance. Build Web & Content Strategy Rethink which photo types should appear on product pages, and in what sequence, to best support the customer's decision-making journey. Develop guidelines for photo selection, sequencing, and merchandising across the website and other digital touchpoints. Collaborate with marketing, e-commerce, and creative teams to align imagery strategy with brand and sales goals. Implement AI & Innovative technology Build and manage new, dynamic digital assets that enable designers and customers to make more informed decisions on our products.
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