Digital Campaign Specialist

About First Connect: First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the optionality necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small business, and more. We're on a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We have partnerships with thousands of active agents with hundreds joining monthly and we plan to accelerate our growth. Role Overview: As the Digital Campaign Specialist, you'll own end-to-end campaign execution for First Connect's Agency Marketing Operations team, building every asset from drip automation workflows, forms, and landing pages to email programs across acquisition, remarketing, incentive, and product marketing campaigns. You'll work with Product Marketing, Growth Marketing, and Graphic Designers to bring campaigns from brief through build, launch, and reporting. Key Responsibilities: Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types Build and manage remarketing campaigns to re-engage unconverted leads Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns. Build emails in HubSpot's email builder, coding templates, optimizing subject lines and preview text, and ensuring renders correctly across devices and clients. Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations. Monitor campaign performance daily/weekly and prepare regular reporting. Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities. Qualifications: Bachelor's degree in marketing, business, or related fields. 3+ years of experience building and managing campaigns assets (forms, landing pages, emails) Hands-on HubSpot experience required — Marketing Hub, Workflows, and email campaigns at minimum Proficient in HTML/CSS for email and landing page builds Experience building landing pages in HubSpot Content Hub or similar CMS Experience running A/B testing programs with documented results Data-driven: comfortable reading campaign analytics and adjusting st