Copywriter, PATTERN

PATTERN Beauty is looking for a talented Copywriter who has experience writing full funnel copy. This role brings our voice to life across the moments that matter most to our community, from the big campaign launch to the product page, email and paid ad that move someone from curious to checkout. The ideal candidate brings 3 to 5 years of copywriting experience, deep fluency in bottom of funnel DTC copy and a portfolio of multi-channel campaign work. They understand that beautiful copy and effective copy go hand in hand. T his role is all about bringing that established voice to life with craft, consistency and joy. It is a wonderful opportunity for a writer who is ready to grow with a founder-led brand that celebrates Black beauty in all its forms. Candidates MUST be based in the Los Angeles area as this role is hybrid and in-person three days a week at the PATTERN office in West Hollywood. BRAND VOICE AND TONE The Copywriter's first responsibility is to learn that voice deeply and write fluently within it, ensure our voice and tone are unmistakably PATTERN. Learn and internalize the PATTERN Voice and Tone, including our mission, glossary, syntax and the language Apply brand standards consistently across every channel and format, from a two-word SMS hook to a long-form landing page Partner with the Creative Strategist to translate briefs, consumer insights and brand positioning into copy that carries our voice with fidelity and care Bring fresh language and of-the-moment cultural references to the table, while staying grounded in the voice our founder and creative leadership have established Contribute to the team's copy library with headlines, examples and channel learnings that help everyone write with confidence CAMPAIGN WRITING AND CREATIVE COLLABORATION Campaigns are where PATTERN's biggest stories come to life, from tentpole moments to new product launches. The Copywriter is an active member of our internal creative agency, writing across the full campaign ecosystem and bringing ideas to the table from the first brainstorm through final asset delivery. Partner with creative leadership and the Marketing team to build campaign copy across formats, including headlines, taglines, social captions, video scripts, email, landing pages and paid media Collaborate with the creative leads during ideation, contributing headline territories, messaging angles and copy-led concepts Carry each campaign's big idea cohesively from hero assets all the way through to performance placements, adapting the message for every channel and audience Write and adapt scripts for social and video content, ensuring the spoken word reflects our voice on screen Support campaign toolkits with sample messaging and copy direction so internal teams and partners can execute with clarity and consistency Welcome feedback with openness and iterate quickly, refining copy through multiple rounds with creative leadership PERFORMANCE COPY AND COMMERCE Some of the most important copy PATTERN produces lives at the moment of decision: the product page, the cart reminder, the retargeting ad, the email that turns interest into a purchase. This role carries a strong focus on bottom of funnel copy for our DTC business and understands that the best performance copy is still beautiful brand copy. Leverage audience and insights and our creative pillars to hypothesize and build high performing copy for bottom of funnel. Write conversion-focused copy for DTC channels, including product detail pages, landing pages, paid social, retargeting ads, email and SMS <li data-leveltext="–" data-font="Arial" data-listid="2" data-list-defn-props="{"335551500":9138014,"335552541":1,"33555