Catalog Marketing Manager

Sony Music Entertainment

Location
Asia, Taiwan, Taipei
Employment type
unknown
Posted
Posted
  • SME Taiwan

About the role

As the Manager , Catalog Marketing , you will be focused on growing SME T catalog to maximize our revenue and market share in the Taiwan market. This is an exciting opportunity for a passionate music-lover to create and deliver novel and innovative digital marketing campaigns for some of the Mandopop world’s best-known catalog, deepening catalog music ’s connection with existing fans and winning over new audiences . What you'll do: Campaign Creation Develop and deliver stand-out, extensive reach campaigns around local catalog Create campaigns celebrating artist milestones, album anniversaries, birthdays etc. Create cultural and seasonal campaign ideas encompassing a variety of artists and their music. Collaborate with frontline marketing teams to warm up audiences and/or promote artist catalog s around their new releases. Identify new opportunities in alignment with the business to ensure key calendar moments or festive seasons are leveraged to deliver the best return for S ME T ’s l ocal c atalog music in markets outside Taiwan . Campaign Optimization Managing regular flow of campaigns to increase market share and revenue for SME T catalog . Develop pitch presentations for all campaigns, ensuring all campaigns are delivered to life and according to budget. Use streaming and market data to identify audience targets. Liaise and collaborate with local teams for <span data-ccp-charstyle="n

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