Brand Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Brand Lead Location: Mumbai, India About the role: As a Brand Lead, you'll play a pivotal role in creatively managing prominent FMCG brands. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a creative vision, collaborative spirit, an adeptness in working with diverse stakeholders, and an unwavering focus on the bigger picture. What you will be doing: Lead an integrated team, providing guidance and management. Drive constant experimentation and content innovation to identify breakthrough ideas. Develop brand and cultural narratives to establish a compelling brand identity. Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption. Execute go-to-market plans and campaigns, keeping abreast of the latest trends. Align content strategies with stakeholders for a unified approach. Oversee influencer content planning, ensuring seamless integration into owned and earned media plans. Approve content plans, creative layouts, monthly narratives, and assets. Monitor and approve all asset production briefs and creative outputs. Lead all aspects of content creation, from content creator selection to on-site shoots and asset production. Establish KPIs and objectives , providing regular measurement reporting. What you need to be great in this role: Minimum 6 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background. Demonstrated proficiency in handling FMCG brands. Proven experience managing teams of at least 8 members in previous roles. Innate creativity with a clear strategic vision and strong attention to detail. Exceptional influencing skills and adept at creative problem-solving. Excellent planning, organization, and stakeholder management skills. Proficiency in managing workflow, prioritizing tasks, and maximizing productivity. Seasoned creator with a track record of seeing projects through from concept to completion. Highly creative with a strong ability to generate ideas and contribute practically to studio output. <