Account Manager – Performance Marketing

Position Overview The Account Manager, Performance Marketing is a client-facing strategist responsible for managing client relationships and executing performance marketing strategies that drive measurable business growth. This role serves as a trusted advisor to clients while partnering closely with PartnerCentric’s Affiliate, Creator & Influencer, Data & Insights, Marketing, Product, and other internal teams to deliver strong client outcomes. The ideal candidate has a strong foundation in affiliate and partnership marketing along with experience or exposure to complementary disciplines such as creator and influencer marketing, content, paid social, performance PR, or strategic partnerships. You understand how these channels can work together and are excited to help clients identify new ways to grow their programs and reach their business objectives. This role goes beyond day-to-day account management. We’re looking for someone who is curious, proactive, and comfortable moving between strategy and execution—managing campaigns, analyzing performance, strengthening partnerships, identifying growth opportunities, and translating insights into clear recommendations clients can act on. As an AI-forward organization, we’re also looking for someone who embraces emerging technology and actively uses AI to work smarter, uncover insights, improve client deliverables, and accelerate strategic thinking. Success in this role requires a combination of client leadership, affiliate marketing expertise, analytical thinking, relationship building, curiosity, innovation, and hands-on execution. This is a remote position, but candidates must reside and physically perform the work within the United States. We are only considering applicants who possess unrestricted, independent work authorization that does not now, or in the future, require employer sponsorship. Key Responsibilities Client Strategy & Relationship Management Serve as the primary point of contact and strategic partner for a portfolio of performance marketing clients. Develop account strategies aligned with client business objectives, growth goals, budgets, and KPIs. Lead client meetings, planning sessions, performance reviews, and presentations. Build trusted relationships across client organizations and develop a strong understanding of each client’s business. Translate client goals into actionable performance marketing strategies and recommendations. Proactively identify risks, opportunities, and emerging trends that could impact client programs. Communicate performance, recommendations, challenges, and next steps clearly and confidently. Partner with internal teams to ensure an exceptional and consistent client experience. Affiliate & Performance Marketing Strategy Own day-to-day strategy and management of affiliate and partnership marketing programs. Recruit, activate, optimize, and grow high-value publisher and partner relationships. Expand programs across traditional affiliates, commerce content publishers, loyalty partners, technology partners, creators, influencers, and emerging partnership opportunities. Develop strategies that drive sustainable revenue growth, customer acquisition, and program efficiency. Evaluate partner and placement performance and recommend opportunities for optimization. Develop and execute testing strategies across publishers, placements, commission structures, creative, and partnership models. Stay informed on affiliate industry trends, platform developments, publisher opportunities, and competitive activity. Bring relevant partnership and optimization opportunities proactively to clients. Integrated Performance Marketing Develop strategies connecting affiliate marketing with creator and influencer marketing, content, paid social, performance PR, AI Visibility, and strategic partnerships. Collaborate with internal subject-matter experts to develop cohesive, multi-channel client recommendations. Identify opportunities to maximize the value of creator content, publisher relationships, strategic partnerships, and performance-driven campaigns. Help clients understand how affiliate, creator, content, partnerships, and emerging channels can work together rather than operating as siloed initiatives. Identify opportunities to introduce clients to additional PartnerCentric capabilities that align with their business needs. Support the execution of integrated campaigns and initiatives across teams. Campaign Management & Performance Optimization Manage campaigns from planning and launch through ongoing optimization and reporting. Monitor performance against client KPIs, budgets, forecasts, and growth objectives. Analyze campaign and program data and translate findings into clear, actionable recommendations. Identify performance trends, risks, and opportunities and proactively recommend next steps. Develop testing plans and optimization strategies designed to improve performance. Partner with Data & Insights and internal specialists to address attribution, tracking, reporting, and measurement needs. Ensure projects and campaigns are delivered on time, on budget, and aligned with client expectations. Continuously test, learn, and optimize based on performance data and market insights. Client Growth & Expansion Identify opportunities to grow client programs, partnerships, budgets, and services. Develop recommendations that connect growth opportunities to specific client needs and objectives. Identify opportunities across Affiliate, Creator & Influencer, AI Visibility, and other PartnerCentric capabilities. Support renewal and expansion conversations by demonstrating program performance, strategic value, and future opportunities. Help clients evaluate new publishers, partnership models, campaigns, and emerging performance marketing opportunities. Contribute to client retention and Net Revenue Retention through strong account management and proactive program development. AI, Innovation & Cross-Functional Collaboration Leverage AI to improve research, reporting, client communications, campaign execution, and strategic recommendations. Use AI and emerging technology to surface performance insights and opportunities more efficiently. Identify repetitive workflows that can be streamlined or improved through technology. Experiment with new AI tools and applications and share successful approaches with the broader team. Collaborate closely with Client Services, Partnerships, Data & Insights, Creator & Influencer, AI Visibility, Marketing, Product, and other internal teams. Share industry insights, client learnings, successful strategies, and new opportunities with teammates. Recommend improvements to internal processes, documentation, workflows, and client deliverables. Contribute to the continued evolution of PartnerCentric’s services and ways of working. Role Requirements 3–6+ years of experience in affiliate marketing, partnership marketing, performance marketing, or related disciplines, preferably within an agency environment. Experience managing client relationships and affiliate or performance marketing programs. Strong understanding of affiliate marketing strategy, publishers, networks, tracking, commission structures, and optimization. Experience or exposure across additional performance marketing disciplines such as influencer marketing, creator partnerships, content marketing, paid social, performance PR, or strategic partnerships. Proven ability to develop and execute strategies that drive measurable program and revenue growth. Strong analytical skills with the ability to translate performance data into clear, actionable recommendations. Experience presenting performance results, recommendations, and strategic ideas to client stakeholders. Strong written, verbal, presentation, and relationship-building skills. Ability to independently manage multiple accounts, projects, deadlines, and priorities in a fast-paced, remote environment. Proactive and entrepreneurial mindset with a willingness to identify opportunities and turn ideas into action. Passion for innovation and eagerness to leverage AI to improve productivity, strategy, and client outcomes. Experience with affiliate platforms such as Impact, CJ, Partnerize, Rakuten, ShareASale, Awin, or similar. Experience with marketing analytics and reporting tools used to evaluate program performance and identify optimization opportunities. Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience. Preferred Qualifications Experience working within an affiliate, performance marketing, digital marketing, or integrated marketing agency. Experience supporting ecommerce, retail, financ